WOW Afro Foundation, Inc. is a 501(c)(3) tax-exempt nonprofit organization dedicated to intentionally celebrating Afro-Caribbean culture, fostering unity, and supporting small and minority-owned businesses. Through culturally immersive programming and community-centered initiatives, we create meaningful spaces where heritage, creativity, and economic empowerment thrive.

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WOW stands for World of Wakanda—a vision of the African diaspora coming together to celebrate, share, and honor the beauty of their origins. Our mission is rooted in strengthening community connections while advancing economic opportunity through dynamic cultural experiences and strategic partnerships with cities, community organizations, and cultural institutions.

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Core Initiatives

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Afro Street Market Festival The Afro Street Market Festival is a curated marketplace and entertainment experience designed to uplift small and minority-owned businesses while celebrating African culture. The festival showcases music, food, fashion, art, and creative expression—bringing together entrepreneurs, artists, and community members and leaders in a vibrant and inclusive environment.

Click here to learn more.

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Afro Street Jamz is a high-energy celebration of culture, creativity, and community. This immersive experience brings together people of all backgrounds to experience the richness of African and Afro-Caribbean arts, cuisine, music, and traditions in a joyful and welcoming atmosphere.

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Heart & Shears is a compassionate initiative of WOW Afro Foundation, Inc., created to restore dignity and foster hope within our community. This holistic program supports individuals experiencing homelessness by providing nutritious meals alongside complimentary haircuts—addressing both physical needs and personal well-being. Through intentional care and human connection, Heart & Shears nourishes the body, uplifts the spirit, and affirms dignity.

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City & Community Partnerships

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WOW Afro Foundation, Inc. partners with municipalities, community organizations, and cultural institutions to produce inclusive, high-impact festivals and programs that celebrate culture, support entrepreneurship, and strengthen communities.

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Decatur Pan-African Festival is a cultural partnership between WOW Afro Foundation, Inc. and Beacon Hill Black Alliance, through which WOW Afro Foundation curates and manages the festival’s marketplace experience. This vibrant festival celebrates African culture, art, music, and food, inviting the community to immerse themselves in the rich traditions of Africa. The marketplace features local vendors showcasing handcrafted goods, fashion, accessories, and culturally inspired products—supporting entrepreneurship while honoring heritage.

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Peachtree Corners International Festival WOW Afro Foundation, Inc. serves as the producer of the Peachtree Corners International Festival, in partnership with the City of Peachtree Corners. This large-scale multicultural festival celebrates global diversity through music, dance, cuisine, and cultural exhibitions from around the world. As producer, WOW Afro Foundation leads cultural programming, vendor engagement, and community activation—creating an inclusive, world-class festival experience that reflects the city’s commitment to diversity and international connection.

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City of Atlanta  WOW Afro Foundation, Inc. partners with the Mayor’s Office of International and Immigrant Affairs – Welcoming Atlanta to support the World Migrants Day Celebration at Atlanta City Hall. Through this partnership, WOW Afro Foundation represents Ghana, showcasing the nation’s rich cultural heritage through authentic cultural experiences. This collaboration celebrates the contributions of migrants to the City of Atlanta while advancing cultural inclusion, global understanding, and community connection.

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WOW Afro Foundation, Inc. is a registered 501(c)(3) tax-exempt nonprofit organization. Contributions may be tax-deductible as permitted by law.

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